Coverage, mentions and links
Digital PR.
Be the brand others vouch for.
Digital PR earns coverage, mentions and links for your brand on news, trade and industry websites, building the authority that both search engines and AI engines look for.
- Covers
- Campaigns, reactive PR, thought leadership
- Earns
- Coverage, brand mentions and relevant links
- Works with
- SEO and content, as one programme
- Price
- £5,000 + VAT per campaign
Is this for you?
Is a Digital PR Campaign Right for You?
A campaign suits businesses with a sound website and good content that still lack the authority to outrank established competitors.
- Competitors with weaker content outrank you because more sites link to them
- Your brand is rarely mentioned anywhere except your own website
- You have expertise or data that journalists would use, and nobody is pitching it
- AI engines cite other brands in your sector and not yours
- Previous link building left you with low-quality links
Sound familiar? Book a campaign
What Is Digital PR?
Digital PR is the practice of earning online coverage for a brand by giving journalists and publishers stories, data and expert comment worth publishing.
It grew out of link building, and links are still part of the result. The wider aim is for your brand to be mentioned in the right places, by sources that people and algorithms already trust.
That matters more now, because AI engines lean on those same trusted sources when they decide who to recommend.
What we do
What Digital PR Services Do We Offer?
We offer creative campaigns, reactive PR, media relations, trade and local PR, thought leadership and data-led stories.
- 01
Creative and consumer campaigns
Ideas built around your business, values and customers, designed to earn coverage in relevant publications.
- 02
Reactive PR and newsjacking
We monitor the news cycle and offer your expert comment when a story touches your sector.
- 03
Press and media relations
We identify your in-house experts and exclusive data, and prepare you to respond to journalists.
- 04
Trade and local PR
Stories placed in industry titles and regional media, where your customers and peers are reading.
- 05
Thought leadership
Bylined articles and commentary that put a named expert, and their experience, in front of the right audience.
- 06
Data-led stories
Original analysis of your own or public data, turned into stories journalists can use.
What you get
What Is Included in a Campaign?
One campaign covers everything from the idea to the coverage report: strategy, story production, press materials, outreach and reporting.
Campaign strategy
Objectives, target publications and the pages the coverage should support, agreed with you.
Story development
Ideas developed and checked against what journalists in your sector are covering.
Research and production
The data, analysis and writing that turn the idea into a story worth publishing.
Press materials
Press release, supporting assets and expert comment, prepared and approved by you.
Journalist outreach
Pitched one to one to relevant journalists and publications, not mass-mailed.
Coverage report
Every piece of coverage and every link earned, with the effect on your visibility.
How it works
How Does a Digital PR Campaign Work?
A campaign moves from objectives to ideas, production, outreach and reporting.
- 1
Objectives
We agree what the campaign needs to achieve: authority for key pages, brand awareness, or coverage in specific titles.
- 2
Ideas
We develop story ideas and check each one against what journalists in your sector are actually covering.
- 3
Production
We gather the data, write the story and prepare the assets and expert comment.
- 4
Outreach
We pitch to relevant journalists and publications, one by one, not by mass mailing.
- 5
Reporting
You see every piece of coverage, every link, and the effect on your visibility.
In depth
What Makes a Story Journalists Will Run?
Journalists run stories that are timely, backed by something new, and easy to turn into copy.
A journalist may receive hundreds of pitches a day. The ones that get used give them a reason to care now, something their readers have not seen, and everything they need to write it up without chasing.
Every campaign idea is checked against these six points before any outreach begins.
- 1A timely hookA reason the story matters this week.
- 2Something newOriginal data, analysis or a first-hand account.
- 3A human angleWho it affects, and how.
- 4An expert voiceA named person qualified to comment.
- 5A clear headlineThe story in one line.
- 6Assets readyQuotes, figures and images supplied up front.
In depth
How Is Digital PR Different From Traditional PR?
Traditional PR aims for awareness. Digital PR aims for coverage that also builds measurable search authority.
The craft is the same: a good story, pitched well. The difference is in what the campaign is designed to achieve and how its results are counted.
| Traditional PR | Digital PR | |
|---|---|---|
| Main goal | Awareness and reputation | Authority, visibility and reputation |
| Where it lands | Print, broadcast and online | Online publications that link and are indexed |
| Measured by | Reach and coverage volume | Links, mentions, rankings and referral traffic |
| Planned around | The news agenda | The news agenda and the pages that need authority |
Reporting
What Do We Measure and Report?
We report on outcomes you can check for yourself, not activity.
Coverage
Every article that mentions your brand.
Links earned
The links, and the authority of each source.
Rankings
Movement for the pages the campaign supports.
Referral traffic
Visitors arriving from the coverage.
Why Does Digital PR Matter for SEO and AI Search?
Because links and mentions from trusted, relevant sites remain one of the strongest signals of authority.
Securing them is often the costliest and least predictable part of SEO. Digital PR makes it more efficient, because one good story can earn coverage that years of link requests would not.
It works best when it is planned with your organic SEO and content, so coverage points at the pages that need the authority.
“Not only did they offer great content services but they took over the whole off-page SEO campaign. They helped us gain traction and rankings in less than six months.”
Why Utterly Digital
No guesswork, just great results.
Specialists since 2018
Utterly Digital has focused on search since 2018, from our base in Cheltenham.
Tested, not guessed
Changes are measured. What works is kept and rolled out. What does not is dropped.
Sector depth
Deep experience in energy, insurance, debt, tech and SaaS, where trust is hardest to earn.
Clear scope and price
You know what you are getting, and what it costs, before any work starts.
FAQs
Digital PR: your questions answered
How much does a digital PR campaign cost?
A campaign costs £5,000 + VAT. That covers strategy, story development, research and production, press materials, journalist outreach and a full coverage report.
How do I book a campaign?
Complete the booking form on this page. We reply to confirm the scope and your start date, and work begins once you have given the go-ahead.
Can you guarantee coverage or links?
No. Journalists decide what they publish. We improve the odds with stories that are relevant, well evidenced and pitched to the right people.
Is digital PR the same as link building?
Not quite. Link building focuses on acquiring links. Digital PR earns coverage and mentions, with links as one of the results. The coverage itself has value even where no link is given.
Do you buy links?
Our digital PR is based on earning editorial coverage with stories and expert comment that publishers choose to run.
What do you need from us?
Access to someone who can comment as an expert, any data you hold that could make a story, and quick approval when the news cycle moves.
How do you report on results?
You receive a record of every piece of coverage and link earned, alongside the change in rankings and visibility for the pages the campaign supports.
Digital PR campaign
Book your digital PR campaign
£5,000+ VATper campaign
Reserve a campaign at £5,000 + VAT. Tell us about your business and what you want the campaign to achieve, and we will confirm your start date.
We reply
A specialist reads your enquiry and comes back to you, not a sales script.
We agree the scope
A short call to confirm what you need, what is included and the price.
Work starts
Only once you are happy with the scope and have given the go-ahead.
Prefer to talk? 01242 323 543
Digital PR campaign £5,000 + VAT
Book a campaign