Are you a Gloucester based business looking to top the search engine results page on Google?
Search Engine Optimisation in Gloucestershire
We’re a Search Engine Optimisation (SEO) and digital marketing agency covering Gloucester and its surrounding areas. We work a little differently from most. We don’t take anyone’s guess for what might work, not even the largest search engine (Google), until we have tested each individual ranking factor in our variable test environment first. By testing using our own scientific approach we identify what strategies will provide results, with a level of certainty above and beyond our competitors. So, if you’re a business based in Gloucester looking to build your brand online, increase traffic to your website, or just boost sales, we can certainly help you get outstanding results.
Other areas in Gloucestershire we serve include: SEO Cheltenham and SEO Cirencester
Read our 5* SEO Gloucester Reviews
Technical SEO Audit
“We employed Utterly Digital to conduct a technical SEO audit on our site so we could see what areas needed our attention. What was delivered was a bespoke 30+ page report with what’s wrong and how to fix it. Chris also spent a great deal of time explaining everything and answering all our questions.”
“Having worked with Utterly Digital, Chris and his wider team for several months now I am blown away by not only the results he has achieved for us in such a short time but they way working with Utterly Digital makes you feel. It truly feels as if he and his team are an extension of our business.”
Now we’re 1st…
“As a local business in Cheltenham, it’s important to us we rank in the top three spots on the Google Maps section. When we started working with Utterly Digital we were 6th, now we’re 1st. Excellent work, Chris.”
Thanks Utterly Digital!
“I own a Digital Marketing Agency in Los Angeles and was looking for an agency partner in the UK. One of our clients was expanding her target market to the UK and we needed help tropicalizing the content. Not only did they offered great content services but took over the whole Off-Page SEO campaign – they helped us gain traction and rankings in less than 6 months. Thanks Utterly Digital!”
On-Page SEO in Gloucester
Optimising your website on each page will help you greatly. On-page Search Engine Optimisation (SEO) can cross over into Technical SEO boundaries – a strong starting point is to ensure that your web pages are well structured and there is good page hierarchy.
Once your website has been well structured, and you have made sure that you have optimised your site correctly, you should focus on the following areas:
This is what your target audience in Gloucester is looking for, what keywords are users actively searching for, is there intent behind the keyword? As an example, are they trying to find information on how to do something or are they looking to purchase something, reviews of ‘x’ product.
Make sure that you’re using short and descriptive page URLs.
The meta description should be used to convince users to select your site within a search engine, instead of your local Gloucester competitors. Look at it as a way to advertise your product/service to a potential customer before they visit your website.
Keyword Density + Content Optimisation
Keyword density refers to the number of times your keywords are mentioned on a web-page such as SEO Gloucester. This will differ depending on what topic you’re covering. It’s important to remember that this doesn’t just cover the amount of times a keyword is used, but also its font size and formatting.
Plain and simple, websites need to be easy to use. They need to be able to load quickly and function in the right way on mobile devices. Your goal is to ensure that users of your website have a great experience.
Your page title should describe the content on your page, keywords should be used in a natural way rather than being forced in.
Conversion Rate Optimisation + Calls-To-Action
Web actions for site visitors should be focused. Think about ease of use, is it clear? Is it quick? This can be for completing a web form, calling you, or buying a product from your website.
Structured Data Markup
Use correct and up to date markup languages on your site to make sure you’re taking advantage of local Gloucester SEO SERP features. These will help you to improve your click-through-rate.
By looking at your site’s on page optimisation, we’re able to understand who your ‘target customer’ is, whether your business is based in Gloucester, its surrounding areas or nationally. We look at how competitive your online market is. This will help us develop an effective on-page SEO Gloucester marketing strategy for your brand/business.
Full in-depth audit
Not sure if your website’s on-page optimisation is perfectly optimised – let our SEO Gloucester experts conduct a full in-depth audit providing you with both a PDF report and an overview video with list of actionable steps to improve the position yourself or ask us to do it for you. Get your comprehensive SEO audit from £497.00
Off-Site SEO in Gloucester
No matter how you look at SEO in Gloucester, even with the best on-page optimisation, epic content and a website that loads super-fast unfortunately isn’t enough. You need powerful relevant links to your Gloucester based business website, otherwise you will find it very difficult to develop strong organic rankings that you can rely upon.
As part of your SEO Gloucester marketing campaign, link building has to be done in the right way. It’s a wide-ranging subject that covers many topics, these all need to be considered carefully.
You will want to focus on quality rather than quantity – relevant links are key, irrelevant links can hinder the progress of your Gloucester SEO marketing campaign.
Creating great content will mean that other sites are more likely to link to you. This isn’t easy if you offer a niche product/service, but it can be done.
We understand the challenges
Utterly Digital’s Gloucester SEO team understands the challenges Gloucester based business face when trying to build high authority links – this is why we have our own dedicated service which gives your Gloucester based business access to more than 18,000 high quality websites that cover many different sectors to help you acquire links through our Gloucester SEO guest posting service.
Our SEO Gloucester package includes our online PR service, if you would like your Gloucester based business to be featured in one of the large online newspapers, we’re able to do just that.
Remember that links you are building should be relevant. If you are a restaurant in Gloucester and you obtain a link from a website that sells fitness related products, it won’t make much sense. If you are a driving instructor in Gloucester and you receive a link from a driving instructor insurance page, this now makes sense. It’s directly relevant to what your Gloucester based business provides.
Finally, try to ensure your website is worthy if you want to rank for a specific keyword and want to be linked to.
Technical SEO in Gloucester
Technical SEO as the name states is, technical. Our SEO Gloucester experts will make sure that search engines are able to read your content and explore your website with ease. If you’re having technical issues with your site, it will hinder you from ranking within the results page. There are a few different areas you need to consider and make sure they are working correctly:
Is Google or any other search engine able to explore your website quickly and efficiently.
Pages In the Index
Are you showing the search engine which pages it should and shouldn’t be listing in the results through the correct way?
Mobile First Index
Does your site load fast enough for 4G mobile users in the Gloucester area and is it mobile friendly?
Is your Content Management System (CMS) fit for purpose? Is the search engine technology you’re using friendly?
Think about your site’s overall structure. Is Google bot able to crawl from one page to another with ease?
Call our Gloucester SEO technical specialists today on 01242 323 543
If your Gloucester based business website only has a few pages, a technical SEO audit can be done quickly by one of our SEO Gloucester technicians. If your site is larger, with many different pages then a professional technical SEO audit will be vital.
A large part of this technical audit should be covered when your website was built, if your web developer is unaware of recent best practices, your website design could negatively affect your ability to rank highly in Google.
Content writing in Gloucester
You may have heard the business saying that ‘cash is king’ well, content can knock cash off the throne. Your website should be designed to present and deliver content in the right way for your visitors. Strong content goes a long way when selling your product/service. It will help your customers/clients solve problems and achieve their goals.
Most of the clients we work with are in the service industry. Their content can be broken down into three main categories:
Content that explains what you do as a business in Gloucester, how you do it and in some cases, why you do it.
Content that gives a reason why any potential customer/client should engage with your Gloucester based business
Content that will help position your business as an expert in the field.
Contact a SEO copywriter today
It is important to have all three types of content. People often forget the power of reviews, testimonials and case studies.
A strong content marketing SEO strategy should be focused – it will help you promote your business to a larger audience, allowing future clients/customers to understand you and your business in a better way. This will reassure them that you’re able to offer them what they will need and want.
The key to a successful campaign is to have correctly optimised content throughout the entire customer journey. This should be shared on all appropriate channels.
Ensure your content marketing is the right type. There is no point in writing about topics your target audience have no interest in reading.
Remember to be consistent. If you decide to publish a blog post once a week, keep to that schedule.
Want awesome monthly blog writing deals?
Contact us today on 01242 323 543
Looking for great content – you’re in the right place, our SEO Gloucester copywriters serve Gloucester and its surrounding areas. We can create content on all topics that tell the story of your product, service or business.