1. On-Page SEO in Cirencester

It’s highly important that your website is optimised on a page by page basis. On-page Search Engine Optimisation (SEO) can sometimes cover parts of Technical SEO – a good starting point is to ensure that each page on your website is structured well. Think about the hierarchy of pages.

After your site is structured correctly, and you’ve made sure to neither over or under optimise your website, you should consider the following points:

Keyword Research

This is the language your target audience speaks in; what keywords are users actively searching for? What intent is behind these keywords? Are users looking for additional information on how to do something (complete ‘x’ task) or are they looking to purchase a product or service (reviews for ‘x’ product may be helpful to them).

URL Description

Are your page URLs short and describe what content can be found on the page?

Meta Description

This meta description should be created to convince a user to select your site instead of a competitor site. This is an opportunity to present your business to users before they click through to your website.

Keyword Density + Content Optimisation

This can vary for each niche. Keyword density is the number of times your keywords are mentioned within your webpage. It is Important to not only think about how many times each keyword is being used, but in which part of the content, the font size, and the formatting.

User Experience

Does your website provide a great user experience by functioning correctly on mobile devices? Does it load quickly? Are users having a positive experience when browsing or do they click away when they’re faced with interface problems. A good experience will mean that they are likely to return to your site or recommend it to someone else.

Page Title

Your page title should describe the content on your page clearly and naturally include your main keywords.

Conversion Rate Optimisation + Calls-To-Action

Ensure user actions visitors take when on your site are easy, self-explanatory and fast, this covers completing a web form, contacting you via telephone or purchasing a product or service online.

Structured Data Markup

Are you using the most up to date and relevant markup languages for your website? Try to take advantage of additional SERP features which will help you improve your click-through-rate (CTR).

When we analyse a website’s on-page SEO, we take the necessary steps to understand who your ‘ideal customer’ is, this will differ if you are an Cirencester based business or national business. We look at how competitive your market is, this allows us to combine the relevant processes to develop the most effective on-page SEO campaign for your business.

If you’re unsure if your website is currently optimised correctly– allow our SEO experts to conduct a full in-depth audit. Our services are available to businesses in Cirencester and its surrounding areas. We will provide you with a PDF report accompanied by an overview video with a list of actionable steps you can take to improve the position yourself. Alternatively, you can ask us to do it for you.

Get your comprehensive seo audit from £497.00

Email us at info@utterlydigital.com or call 01242 323 543 today

2. Off-site SEO in Cirencester

No matter how you look at it, the best on-page optimisation, great content and a website that loads extremely quickly isn’t enough. You will require powerful links to your website. This will help you develop a reliable organic ranking and allow you to benefit from search engine traffic.

The challenge most people face when building links is; what’s the best way to go about it correctly. It can be a complicated topic because each area needs to be considered very carefully.

High quality links are far more important than quantity of links. Relevant links are key. There’s no need to obtain a link from a website if it’s not relevant, as this could hinder your ability to rank.

Creating great content will make it easier for you to gain links from other sites, as they will want to link to your content. This isn’t always easy. It can be especially challenging if you’re offering a niche product or service, but it can be done.

Utterly Digital understands the challenges businesses in Cirencester may face when trying to build and earn high authority links. This is why we’re able to provide a dedicated service which gives you access to more than 18,000 high quality websites in a wide range of sectors. You will be able to acquire the relevant links through guest posting.

We also provide an online PR service to our clients. This will help you get your Cirencester based business featured in some of the largest online news sites.

To summarise, the links you build need to make sense. If you’re a private tutor and you obtain a link from a website that sells muscle enhancing products, this won’t correlate well. However, if you are a private tutor and you obtain a link from an education-based website, this is directly relevant to the service your business provides.

Do the sites that link to you ensure you deserve to rank for the specific keyword you’re targeting? Make sure your website is worthy by implementing all of the above.

If you are unsure about where to start when building highly powerful authoritative links to your website. Contact us on 01242 323 543 and we’ll be able to discuss a number of options available to suit all budgets and aspirations.

3. Technical SEO in Cirencester

Technical SEO doesn’t have to be difficult. We need to ensure that a search engine is able to view your content and explore your website in an efficient manner. If you’re having technical issues with your site, this will affect your ability to rank within the search engine results page (SERP) in a negative way.

There are some key areas you need to consider when using technical SEO to rank:

Crawl Rate

Are search engines (Google, Bing, Yahoo) able to explore your site both quickly and efficiently?

Pages in the Index

Are you correctly indicating to the search engine which pages should and shouldn’t be indexed in the search engine results page (SERP)?

Mobile First Index

Does your website load quickly for 4G mobile users and is it optimised correctly for mobile use?

Technology

Make sure you’re using the right Content Management System (CMS) that meets your needs. Does your website use technology that is search engine friendly?

Page Hierarchy

Think about your page hierarchy. Does your site follow best practice through structuring pages correctly? This will enable Googlebot to crawl and index each page efficiently.

If your Cirencester based business site has a small number of pages, carrying out a technical SEO audit will be done relatively quickly. If you have a larger website, a professional technical SEO audit is highly recommended.

The technical audit is largely addressed when your website is being built. if your current or previous web developer is unaware of the most up to date best practises when focusing on SEO, this could negatively impact your ability to rank highly within search engines such as Google, Bing and Yahoo.

If you would like further help with Technical SEO – our team of Cirencester based techies are able to help businesses based in Cirencester and the surrounding area. Call us on 01242 323 543 or drop us an email at info@utterlydigital.com

4. Content Writing in Cirencester

Content is extremely important for your website. If it is written and presented well, it can be used as a tool that captures your audience’s interest. You can use content effectively to go beyond just selling your product and/or service. You can help your users solve problems and achieve their goals. This will lead to stronger customer satisfaction and retention.

A large number of clients we collaborate with are in the service sector. The content used within the service sector can be broken down into the following three categories:

The Service

This content explains exactly what you do, and how you’re able to do it. In some instances, you may have to explain why you do it.

Credibility

This content provides a simple answer as to why a prospective customer/client should be engaging with your business instead of a competitor’s

marketing

This Content will position your brand/business as a leading expert in the field. This will help you target the ‘right audience’ when considering the buying cycle.

Key to the online success of any business is to understand that you will require all three types of the above content. Something that is often overlooked by some includes, forgetting the power of user reviews, testimonials and related case studies in the field.

Content marketing should be a key focus when developing any SEO campaign. – it’s a great way to present and reach a wider audience. Your prospective clients and customers will get to know your brand/business in a better way. This will help them easily understand that what you’re offering them is something that they want/need, and that it also adds value.

In summary

Key to any successful SEO marketing campaign is having correctly optimised content across your entire website. This should be shared through the correct social platforms.

Ensure the type of content marketing your carrying out is relevant. There is no need to write about topics your target audience has no interest in whatsoever.

Always be consistent. If you decide to publish a blog post or article twice a week, keep to that schedule. Your audience will know what to expect from you.

Are you looking for great content – if so, you’re in the right place, our team of Cheltenham-based copywriters serve Cirencester based businesses and are able to produce content on all topics that showcase the story of your product, service and business. Contact us today on 01242 323 543 to get started