SEO and AI search agency · Cheltenham · Since 2018
Found on Google.
Recommended
by AI.
Your customers now ask ChatGPT, Gemini and Google’s AI Overviews as well as searching. We get your business found in both, with deep experience in energy, insurance, debt, tech and SaaS, and strategy that is tested, never guessed.
- SEO and AI search specialists
- Since 2018
- Scientific on-page testing
- Energy · Insurance · Debt · Tech · SaaS
- Cheltenham, UK-wide
AI search visibility
Search has changed. Your customers now ask AI.
People are getting answers, shortlists and recommendations from AI before they ever click a link. If your brand is not one of the sources those answers draw on, you are not in the conversation.
- ChatGPT
- Google AI Overviews
- Gemini
- Perplexity
- Copilot
- Claude
- 01
Be understood
We make it unambiguous who you are, what you do and where: consistent entity and brand signals, backed by clean structured data.
- 02
Be citable
Content written to answer real questions directly, with evidence, so an AI engine can lift and attribute it.
- 03
Be mentioned
Digital PR earns coverage and links on the trusted sites AI engines lean on when they decide who to recommend.
- 04
Be measured
We track where your brand is cited across AI engines alongside your rankings, so you can see what is working.
Explore AI search optimisation
Nobody can guarantee a citation, and we will not pretend otherwise. What we can do is make your business the clearest, most credible source to cite, then measure whether it is working.
Sector expertise
Deep expertise in the sectors that are hardest to win.
From regulated markets like energy, insurance and debt to fast-moving tech and SaaS, these are the sectors where competition is fiercest and trust matters most. We know the rules, the search behaviour and what it takes to win.
Sector 01
Energy
Business and domestic energy is a market of price-driven searches, fast-moving tariffs and fierce comparison competitors.
- Business and domestic energy comparison
- Suppliers, brokers and switching services
- Content built on live price and market data
- Ofgem rules and price cap changes explained clearly
Sector 02
Insurance
Insurance search is dominated by household names. Winning means owning the specialist products and questions they overlook.
- Comparison sites, brokers and introducers
- Motor, home, business and specialist cover
- Quote-led journeys that convert
- Content that respects FCA financial promotion rules
Sector 03
Debt
Debt help is searched for by people under real pressure. The content has to be accurate, compliant and genuinely useful.
- IVAs, trust deeds and debt management
- Debt advice and insolvency firms
- Sensitive, plain-English content for vulnerable audiences
- FCA and Insolvency Service requirements built in
Sector 04
Tech & SaaS
Software buyers research hard and ask AI early. Winning means being the product that shows up in the comparisons and shortlists.
- SaaS products and software houses
- Bespoke development and IT services
- Comparison, alternative and integration pages
- Technical content that buyers and developers trust
We also work with local businesses, B2B, legal, finance and charities.
Our clients
Built to get you found,
cited and chosen
Software Development UK
A new domain in a fiercely competitive sector that reached third place on google.co.uk for ‘software development company’.
- Services
- SEO, Local SEO
- Industry
- Software development
Business Energy UK
An energy comparison brand we co-own, built from nothing: domain, website, 105 pages of content and a PR-led launch.
- Services
- SEO, Content Marketing, Digital PR
- Industry
- Energy price comparison
Yvette Sellyn
A full SEO and technical audit for a real estate professional in Sarasota, Florida, launching under her own name.
- Services
- SEO, SEO Audit
- Industry
- Real estate
What we do
Search and AI visibility,
under one roof.
AI visibility, technical SEO, content, digital PR, on-page optimisation and UX. Our in-house team covers the lot, so nothing falls between suppliers.
- 01
AI Visibility Audit
New- AI visibility audit
- Entity and brand signals
- Citable, direct-answer content
- Schema and structured data
- AI citation tracking
- 02
Organic SEO
- Technical SEO
- On-page optimisation
- Keyword research
- SEO consultancy
- Local SEO
- 03
SEO Audits
- Technical site audit
- Bespoke written report
- What is wrong and how to fix it
- E-E-A-T review
- Walkthrough call
- 04
Content Marketing
- Content strategy
- Keyword gap analysis
- Content production
- Topical authority
- Content refreshes
- 05
Digital PR
- Link building
- Thought leadership
- Consumer PR
- Data-led stories
- Authority growth
- 06
Web Design & Development
- Search-first design
- User experience (UX)
- Fast, modern builds
- Site migrations
- Ongoing support
Our approach
How we get you found and cited, in five steps.
Built for how people search now. One programme covers Google and the AI engines, each step builds on the last, and you see the work and the reasoning throughout.
Get started- 1
Search and AI visibility audit
We benchmark where you stand today: technical health, rankings, and how often AI engines cite you compared with your competitors. You get a prioritised list of what to fix first.
- 2
Entity and topic strategy
We define what your brand should be known for, then map the searches, questions and AI prompts your customers actually use. The plan targets the gaps your competitors have missed.
- 3
Citable content and on-page testing
We create and restructure content so it answers real questions directly, with evidence and structured data. Every on-page change is tested, so we keep what works and drop what does not.
- 4
Trust, authority and digital PR
Google and AI engines both favour brands that others vouch for. We strengthen your experience and expertise signals, and earn coverage and links on the sources that matter in your sector.
- 5
Measure, report and compound
We track rankings, AI citations, traffic and leads side by side, and report in plain English. What is working gets scaled, so results build month after month.
Who we’ve worked with
Your data-driven Cheltenham digital marketing agency
Since 2018 we have partnered with businesses large and small. We work collaboratively, so the strategy fits your goals and the growth is consistent.
Schedule a call
“Utterly Digital has been instrumental in elevating SD:UK’s online presence to new heights.”
True SEO expert
“I’ve worked with Chris for a number of years and consider him a true SEO expert. He knows his subject deeply and I lean on him for honest advice and technical recommendations for our client work.”
Thanks Utterly Digital
“Not only did they offer great content services but they took over the whole off-page SEO campaign. They helped us gain traction and rankings in less than six months.”
Out-and-out SEO expert
“Chris quite simply is an out-and-out SEO expert. If you are looking to accelerate your online exposure and hit page one rankings in Google then Chris is the person you need on your team.”
Excellent service
“Chris has understood our business very quickly and responds very professionally to our regularly changing needs. He is very knowledgeable and highly experienced.”
Let’s talk
Is AI recommending you, or your competitors?
Tell us a little about your site and your goals. We will come back to you to talk through where the opportunity is and whether an audit is the right place to start. No hard sell.
- An honest conversation about your goals
- A clear scope and price before any work starts
- Straight answers from an SEO specialist
Just around the corner
Harley House, 29 Cambray Place, Cheltenham, GL50 1JN. Close to the M5 and an easy trip from Gloucester, Bristol, Herefordshire and Worcestershire.