Case study · Business Energy UK
A business energy comparison site, profitable within six months of launch.
Business Energy UK is a venture co-owned by Utterly Digital and a third-party partner.
The results
Profitable in six months
The site met its target of turning profitable within six months of launch.
Strong low-competition rankings
The site continues to rank strongly for the keywords first targeted.
105 pages of content
A base of content that establishes the site’s authority in its niche.
The client and the challenge
Business Energy UK is a business energy comparison service with a social conscience: it campaigns against fuel poverty as well as helping businesses cut their bills.
The project had four parts. We needed an authoritative domain name for a crowded comparison market. We had to design and build the site on a limited budget. The site needed high-quality content to earn authority.
And the launch carried an ambitious target: to be profitable within six months of going live.
What we did
The work, step by step
- 01
Domain
We secured BusinessEnergyUK.com, giving the brand an authoritative name from day one.
- 02
Website
Designed and built on time and within the budget.
- 03
Keyword research
We targeted low-competition, high-value keywords to earn early rankings.
- 04
Content
105 pages of content, with the first focus on building authority to the homepage.
- 05
Foundational SEO
Citations, social profiles and a Google Business Profile to establish credibility.
- 06
PR-led launch
The site was launched using press release distribution.
- 07
Schema markup
Structured data added to improve how the site appears in search results.
What is still to do
This is an ongoing project. The next stage is the harder, higher-volume terms such as ‘business energy comparison’, which will need more content and more high-authority links.
We publish this because a case study that claims everything went perfectly is rarely telling the whole story.
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