Complete Technical Audit & SEO Roadmap
Search engine optimisation, or SEO, is still one of the most popular buzzwords in the digital marketing world. However, unlike other trendy marketing tactics, SEO isn’t going anywhere anytime soon. Whether you like it or not, staying up to date with your SEO is absolutely essential to continue attracting organic traffic to your site.
At Utterly Digital, we aim to help business owners navigate the complex realm of SEO and take away some of those digital marketing headaches. Our tailored SEO audit services are specifically designed to offer actionable solutions that get results fast.
What is a Technical Audit?
A technical SEO audit is an in-depth investigation into the key aspects of a website’s SEO. The aim is to uncover any issues with the site that may be holding it back from reaching its true ranking potential.
By highlighting these areas of improvement, business owners will know exactly what needs to be done to improve their SEO. With the help of an experienced SEO or digital marketing professional, a goal-focused SEO roadmap can then be implemented to work towards an optimised and well-ranking website.
Instead of focusing on individual elements of your website, our SEO audits take a full and detailed look at every factor that might be impacting the ranking of your pages. We’ll delve into on-page, off-page, and technical SEO to ensure that we build a full picture of how your site is performing and where there is the potential for improvements.
Actionable Points for Your SEO Strategy
One of our key goals when producing SEO audits is to ensure that any recommendations, we provide are fully actionable. There’s little point in an SEO audit that points out all of the issues with your website if it doesn’t offer any achievable solutions.
Our SEO team will maintain a strong focus on building a marketing strategy that can actually be implemented, whether that’s to do with keyword research, page hierarchy, or link building.
Every member of our SEO team has years of experience in the industry. As an SEO company, we live and breathe digital marketing, which is extremely important to stay on top of an industry that is always changing and presenting new challenges.
How our SEO audit service works
What is Included in a Technical SEO Audit?
A great technical SEO audit will cover a wide range of factors, on-page and off-page. We view SEO as a complex ecosystem that must work in harmony in order to be effective. As a result, care is taken to guarantee that every element of your website is given the attention it needs.
The SEO audit will culminate with a full report and face-to-face consultation where we will explain our findings and provide an actionable plan for your future SEO strategy.
On-page factors that affect your SEO
On-page SEO factors are those that are found inside the content of your website and its HTML code. Optimising your on-page tactics is the most important step in improving your organic ranking. Because of this, a large portion of the SEO audit will be dedicated to this topic.
On-page SEO includes features such as structured data markup, effective calls-to-action, meta descriptions, and of course keyword-focused content. More technical SEO factors such as page hierarchy, mobile optimisation, and general site structure also have a crossover with on-page tactics.
Key areas for great on-page SEO:
- Keyword Research
- Include Your Keyword in Your URL
- Use Short URLs
- Keywords used in H1, H2 or H3 Tags
- Optimised Images
- Meta Descriptions
- Optimal Keyword Density & Optimised Content
- Seamless User Experience
- Calls To Action/Conversion Rate Optimisation
- Structured Data Markup
Our Technical SEO Audit Services Process
Our technical SEO audit process can be broken down into four key stages, starting with planning and finishing with the implementation of your bespoke SEO strategy. Care is taken across every step to ensure that everything is tailored towards your business and needs.
An effective SEO audit always kicks off with a detailed planning stage. The goal of the planning sessions is to decide on the best possible approach for your website and to highlight what we want to achieve through the audit.
Everyone’s website is different, which is why we take this particular step so seriously. Careful considerations will be made for the size of your site, its depth and complexity, and the niche that it is centred around.
Once a comprehensive plan has been created, we’ll jump into the full SEO audit. During this process, we’ll go over your site and pages with a fine toothcomb, investigating all the essential areas that can impact SEO performance.
Page hierarchy, site structure, mobile optimisation and crawl rate are just a handful of the technical features that will be considered. In addition, we’ll also assess the user experience of your website, ensuring your brand is retaining a strong digital presence that attracts clients.
This SEO site audit will allow us to produce a thorough report that draws attention to areas of improvement and compares them to elements of your website that are already performing effectively. These comparisons will allow us to build the best SEO strategy that gets results, whilst maintaining the existing successes of the site.
Following the completion of the reports, we’ll consolidate our findings into a detailed presentation. This presentation will be shared with you during a face-to-face consultation where we’ll take you through our recommendations, answer your questions, and outline any potential next steps.
We understand that SEO can sometimes be overwhelming, and we aim to make our consultations as accessible as possible. We’ll always make sure that you have an in-depth understanding of how our SEO audit services were conducted, and the meaning of the results.
If you’d decide to continue working with Utterly Digital after the SEO audit, then the next stage is implementation. This involves putting our technical and on-page SEO recommendations into practice, unlocking the organic ranking potential of your pages.
It is essential that any SEO audit report is actionable. Offering advice and recommendations which can actually be implemented is one of our biggest concerns when we’re putting together SEO audits
Common Quick Wins Found in A Technical Audit
Technical SEO audits typically highlight a wide range of areas that would benefit from some professional attention. That said, there are a number of common problems that can usually be easily fixed for quick improvements.
Reclaim link equity
Reclaiming link equity is a simple way to make an important positive impact on your SEO performance. This process involves hunting down 404 Not Found pages that feature inbound links and 301-directing them to a relevant and functioning page.
Whilst traffic is being linked towards 404 pages, a portion of your valuable link juice is getting sucked away and going unused. A quick redirection strategy will get this link juice flowing again, working towards boosting your rankings.
Make sure your website is not penalised
A big and ever-growing issue that business owners are running into is website penalisation. Google’s Panda algorithm, introduced in 2011 to combat Blackhat SEO tactics, continues to strictly police domains to ensure that any SEO manoeuvring is kept above board.
Unfortunately, this has made buying a new domain a minefield for business owners. It’s essential to research any domain you’re considering before you buy, since picking up a penalised site is going to snuff out the effectiveness of any SEO strategy you implement.
On the positive side, there are a number of tools available that will run quick domain penalisation checks. Webmaster Tools is one of the best.
Review your robots.txt file
A lesser-known area that can inhibit SEO performance is the robots.txt file. This simple text file lets search engine crawlers know which parts of the website should be scanned, and which should be ignored. It’s very common that the robots.txt file is accidentally blocking bots from accessing key parts of the website, so it’s essential to make changes if this is the case.
Reviewing the robots.txt file is an extremely simple fix, but it can have huge implications for your rankings. As a result, any SEO professional worth their salt should be checking this file as one of their first priorities.
£1,997 + VAT
Standard audit includes:
- Detailed written report
- Actionable to-do checklist
- Google Analytics Check/Analysis
- Google Search Console Check/Analysis
- Meta Robots Check
- https/www redirects and canonical checks
- HTML/CSS Error check
- Broken Links Check
- Server Error Checks
- Site Speed & CDN
- Mobile Responsiveness Check
- User Metrics
Why Choose us for SEO?
With so many professional SEO audit services out there, why should you choose us? For one, we have years of experience in the industry. The SEO world has changed dramatically over the years, and we’ve been there every step of the way. We’re always looking to update our strategies to stay as relevant as possible in an ever-evolving environment.
Secondly, our client-led approach continues to create strong relationships that only get closer over time. By putting your needs first, we ensure that you’re receiving the best possible service that gets the results you want. If you’re working towards an SEO or digital marketing goal, you can be sure that we’ll be there to help you carry the weight.
Finally, we have proven performance in the industry and have helped generate success for clients across a wide range of niches. Whatever niche you operate in, you can be sure that our audit service will be able to adapt to your requirements.