1. On-Page SEO in Surrey

It is important that your website is optimised as a whole and on a page by page basis. On-page Search Engine Optimisation (SEO) does often cross over in the realms of Technical SEO – an important starting point is to make sure that your pages are well structured and there is an obvious hierarchy of pages.

Once you site is well structured, and you have ensured that you have neither over or under optimised your site the main areas of focus should be:

Keyword Research

Essentially the language of your target audience, what keywords are people searching for, what is the intent of the keyword for example are they looking for information (how to xyz) or are they looking to buy something (review of xyz).

URL Description

Ensure that your page URLs are short and descriptive.

Meta Description

Your meta description should be crafted to entice people to click on your result over and above a competitor. It’s your opportunity to sell you business to a prospective visitor before they land on your website.

Keyword Density + Content Optimisation

Contrary to widely held belief, keyword density (the number of times you mention your keywords on page) varies from niche to niche, there is no one size fits all. Importantly, it is not just how many times you mention your keyword but where, in what font size, whether in bold or italic all comes into play.

User Experience

Your website needs to be easy to use, function correctly on mobile phones and fast! Ultimately a visitor to your site needs to enjoy the experience and if they do, you will be rewarded handsomely.

Page Title

Does your page title describe your page content and naturally contain your main keywords – it should!

Conversion Rate Optimisation + Calls-To-Action

Make the action you want your visitor to undertake when on your website easy, clear fast, whether that’s filling in a web form, contacting you by telephone or buying a product online.

Structured Data Markup

Make sure that you are using all the latest and relevant markup languages on your website to ensure you take full advantage of additional SERP features which help improve your click-through rates

SEO Surrey

When we optimise a sites on-page we take the time to make sure we understand your ‘ideal customer’, whether you are a local Surrey based business or national business, how competitive a market you are in and by combining all this information we are able to design the most effective on-page search engine optimisation strategy for your business.

Not sure if your website’s on-page optimisation is perfectly optimised – let our Surrey SEO experts conduct a full in-depth audit providing you with both a PDF report and an overview video with list of actionable steps to improve the position yourself or ask us to do it for you.

Get your comprehensive seo audit for £795.00

Email us at info@utterlydigital.com or call 0800 433 7031 today

2. Off-site SEO in Surrey

Whichever way you look at it, even with the best on-page optimisation, the most epic content and the fastest website in the world, without links to your website you are going to find it extremely hard to develop reliable strong organic ranking and therefore a reliable flow of free traffic from Google.

The trouble with building links is most people get it wrong! It’s a complicated subject with many different facets to consider.

It is definitely a game of quality over quantity – relevancy is key, and you don’t want to be getting a link from a website just for the sake of it.

You want to create content so epic that other website are falling over themselves to link to you, not an easy feat, certainly not if you are selling something very niche but it can be done.

SEO Surrey

Here at Utterly Digital we understand the challenges businesses in Surrey face when building/earning authority links – so we have a dedicated service which gives you access to over 18,000 high quality websites in many different sectors where you can acquire links via Guest Posting.

We also have an online PR service, so if you want to get your Surrey based business feature in one of the big online newspapers, we can make that happen.

In summary any links you are building should make sense. If you are a dog breeder and you obtain a link on a website selling weight loss products, that doesn’t make a lot of sense. If, however, using the same example, you are a dog breeder and you obtain a link from Pet Plan (a very large pet insurance company) that makes sense! It’s directly relevant to what your business does.

Finally, you need to make sure you deserve to rank for a particular keyword and deserve to be linked to. You do this by ensuring your website is worthy.

Contact our Surrey SEO specialists today on 0800 433 7031

Not sure where to start with building high authority powerful links to your site? Give us a call on 0800 433 7031 and we’ll discuss with you a wide range of options to suit all budgets and aspirations

3. Technical SEO in Surrey

Technical SEO is somewhat complicated and well, technical. But in essence what we are talking about is ensuring that a search engine (Google) can read your content and explore your website efficiently. If you have technical issues with your website it will hurt your ability to rank within the search engine results.

Speak to a SEO Surrey technical specialist on 0800 433 7031

There are number of areas you need to ensure are working as they should:

Crawl Rate

Can Google or any other search engine explore your site quickly and efficiently.

Pages in the Index

Are you correctly showing the search engine what pages it should and shouldn’t be listing in the Google results.

Mobile First Index

Is your site mobile friendly and fast enough for mobile users to use on 4G.

Technology

Are you using search engine friendly technology and if your Content Management System (CMS) fit for purpose.

Page Hierarchy

Is your website structured well enough to allow Googlebot to crawl from page to page easily.

If you have a small business website in Surrey with few pages, doing a technical SEO audit should be something you can deal with pretty quickly. If your website is particularly large, with vast number of pages then a professional technical SEO audit is vital.

A large part of the technical audit is actually addressed when developing your website but, if your web developer is not aware of recent best practises, the way your site is current built could be damaging your ability to rank highly in Google.

Speak to a SEO Surrey team member today

Need some help with Technical SEO? – No problem, our team of Surrey based techies are on hand to help. Give us a call on 0800 433 7031 or drop us an email at info@utterlydigital.com

4. Content Writing in Surrey

You’ve probably heard the saying in business that ‘cash is king’ well, content will knock cash off his throne. Your website is, in the most simple terms design to hold, present and deliver content to its visitors and if you are smart your content will go beyond just trying to sell your product and service and actually your customers/clients achieve goals or fix problems.

Contact a SEO Surrey content writer today on 0800 433 7031

The vast majority of our clients work within the service industry and as such their content breaks down into three main categories.

The Service

Content which explains what you do, how you do it and sometimes why you do it.

Credibility

Content that gives an obvious reason why any prospective customer/client should engage with your business.

marketing

Content that helps position your business as the expert in the field much earlier on in the buying cycle.

It is vital to realise that you need to have all three types of content and often people forget the power of reviews, testimonials and case studies.

As part of any solid SEO strategy content marketing should focus heavily – it’s a way to promote your business to a wide audience, to help your potential clients/customers to get to know you and your business and to ensure you can offer them what they need/want.

Contact a Surrey SEO content specialist today on 0800 433 7031

In summary

It is key to any successful campaign to have properly optimised content across the entire customer journey which is distributed across all appropriate channels.

Make sure you are doing the right type of content marketing, there is no point in writing about subjects your target audience have no interest in reading.

Be consistent. If you decide to do a blog post once a week, keep to that commitment.

Looking for epic content – well you’re in the right place, our team of Surrey based copywriters can craft content on all topics that tell the story of your product, service or business. Contact us today on 0800 433 7031 for our amazing monthly blog writing deals.

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