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Case study · Yvette Sellyn

An SEO and technical audit for a newly independent realtor in Sarasota.

Client
Yvette Sellyn
Sector
Real estate (USA)
Services
SEO audit, SEO, Local SEO

The results

  • All technical issues addressed

    Every technical SEO element highlighted in the audit was dealt with.

  • Steady growth

    Keywords and traffic have grown steadily, at a slow pace.

  • SEO value preserved

    The domain move kept the visibility the old domain had earned.

The client and the challenge

Yvette Sellyn is a real estate professional in Sarasota, Florida, working across the area from downtown Sarasota to Bird Key, in a market where properties often exceed $1 million.

Yvette had recently left a larger firm to work under her own name, and had launched a new website. She wanted it built on sound SEO and technical foundations in a market known for fierce competition between realtors.

She also wanted her Google Business Profile fully optimised, and any loose ends from her previous firm tidied up so that her web presence was her own.

What we did

The work, step by step

  1. 01

    Full SEO and technical audit

    Covering speed, structure, content and markup.

  2. 02

    Speed and performance

    Slow load times identified as a priority to fix.

  3. 03

    Crawling

    A missing robots.txt file flagged, along with several 404 errors.

  4. 04

    Schema and internal links

    Detailed recommendations for both, neither of which was being used effectively.

  5. 05

    Thin content

    Pages with too little content identified for improvement.

  6. 06

    Domain

    The old domain mapped to the new one, preserving the SEO value it had earned.

  7. 07

    90-minute consultation

    The findings talked through and tasks divided between her team and ours.

What is still to do

Content quantity and quality remain areas for improvement, and some tasks are still outstanding on the client’s side. We agreed together to put content ahead of extensive link building at this stage.

We publish this because a case study that claims everything went perfectly is rarely telling the whole story.

Services used

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