Case study · Software Development UK
From a brand new domain to third place for ‘software development company’.
The results
3rd on google.co.uk
For the highly competitive term ‘software development company’, as recorded in 2023.
Top 3 in the map pack
For ‘software development London’ in Google’s local results.
A steady stream of enquiries
Increased traffic turned into enquiries from a diverse range of sectors.
The client and the challenge
Software Development UK (SD:UK) builds bespoke software for web, mobile and cloud, for clients ranging from start-ups to multinationals. It is also the company behind Mind Map Pro.
SD:UK had always won work through word of mouth, its network and Google Ads. Organic search was new territory, and key stakeholders were sceptical that SEO could match those channels, so the budget was limited.
The site was starting from scratch on a fresh domain, softwaredevelopment.co.uk, which we helped to secure. It needed to show meaningful results within three months, in one of the most competitive sectors in search, and to appear in local results for searches such as ‘software development London’.
What we did
The work, step by step
- 01
Keyword research
We identified ‘software development company’ as the term to win, despite the competition around it.
- 02
Technical fixes
We resolved technical SEO issues on a site we had not built, and optimised titles and meta descriptions.
- 03
Content strategy
A plan to make sure the site offered useful, optimised information to its visitors.
- 04
Foundational links
Citations and social profiles, with a focus on building authority to the homepage.
- 05
Guest post outreach
Links earned from industry-relevant websites.
- 06
Local search
In-depth optimisation of the Google Business Profiles, supported by press release distribution.
- 07
Conversion tracking
Microsoft Clarity used to understand how visitors behaved and turn traffic into enquiries.
What is still to do
The site still has areas to improve because of how it was originally built. That has not stopped keywords and traffic rising consistently.
We publish this because a case study that claims everything went perfectly is rarely telling the whole story.
“Utterly Digital has been instrumental in elevating SD:UK’s online presence to new heights.”
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