1. On-Page SEO

Optimising your website on each page will help you greatly. On-page Search Engine Optimisation (SEO) can cross over into Technical SEO boundaries – a strong starting point is to ensure that your web pages are well structured and there is good page hierarchy.

Once your website has been well structured, and you have made sure that you have optimised your site correctly, you should focus on the following areas:

Keyword Research

This is what your target audience is looking for, what keywords are users actively searching for, is there intent behind the keyword? As an example, are they trying to find information on how to do something or are they looking to purchase something, reviews of ‘x’ product.

URL Description

Make sure that you’re using short and descriptive page URLs.

Meta Description

The meta description should be used to convince users to select your site within a search engine, instead of your competitors. Look at it as a way to advertise your product/service to a potential customer before they visit your website.

Keyword Density + Content Optimisation

Keyword density refers to the number of times your keywords are mentioned on a web-page. This will differ depending on what topic you’re covering. It’s important to remember that this doesn’t just cover the amount of times a keyword is used, but also its font size and formatting.

User Experience

Plain and simple, websites need to be easy to use. They need to be able to load quickly and function in the right way on mobile devices. Your goal is to ensure that users of your website have a great experience.

Page Title

Your page title should describe the content on your page, keywords should be used in a natural way rather than being forced in.

Conversion Rate Optimisation + Calls-To-Action

Web actions for site visitors should be focused. Think about ease of use, is it clear? Is it quick? This can be for completing a web form, calling you, or buying a product from your website.

Structured Data Markup

Use correct and up to date markup languages on your site to make sure you’re taking advantage of SEO SERP features. These will help you to improve your click-through-rate.

By looking at your site’s on page optimisation, we’re able to understand who your ‘target customer’ is and how competitive your online market is. This will help us develop an effective on-page search engine optimisation marketing strategy for your brand/business.

Not sure if your website’s on-page optimisation is perfectly optimised – let our SEO experts conduct a full in-depth audit providing you with both a PDF report and an overview video with list of actionable steps to improve the position yourself or ask us to do it for you.

Get your comprehensive seo audit for £795.00

Email us at info@utterlydigital.com or call 0800 433 7031 today

2. Off-site SEO

No matter how you look at search engine optimisation, even with the best on-page optimisation, great content and a website that loads super-fast unfortunately isn’t enough. You need bothpowerful and relevant links to your website, otherwise you will find it very difficult to develop strong organic rankings that you can rely upon.

As part of your marketing campaign, link building has to be done in the right way. It’s a wide-ranging subject that covers many topics, these all need to be considered carefully.

You will want to focus on quality rather than quantity – relevant links are key, irrelevant links can hinder the progress of any SEO marketing campaign.

Creating great content will mean that other sites are more likely to link to you. This isn’t easy if you offer a niche product/service, but it can be done.

Utterly Digital’s SEO team understands the challenges businesses face when trying to build high authority links – this is why we have our own dedicated service which gives your business access to more than 18,000 high quality websites that cover many different sectors to help you acquire links through our guest posting service.

Our SEO package includes our online PR service, if you would like your business to be featured in one of the large online newspapers, we’re able to do just that.

Remember that links you are building should be relevant. If you are a restaurant and you obtain a link from a website that sells muscle related products, it won’t make much sense. If you are a debt advisor and you receive a link from a financial advice page, this now makes sense. It’s directly relevant to what your business provides.

Finally, try to ensure your website is worthy if you want to rank for a specific keyword and want to be linked to.

Not sure where to start with building high authority powerful links to your site? Give us a call on 0800 433 7031 and our SEO consultants will discuss with you a wide range of options to suit all budgets and aspirations.

3. Technical SEO

Technical SEO as the name states is, technical. Our experts will make sure that search engines are able to read your content and explore your website with ease. If you’re having technical issues with your site, it will hinder you from ranking within the results page.

Speak to a SEO technical specialist today on 0800 433 7031

There are a few different areas you need to consider and make sure they are working correctly:

Crawl Rate

Is Google or any other search engine able to explore your website quickly and efficiently.

Pages in the Index

Are you showing the search engine which pages it should and shouldn’t be listing in the results through the correct way?

Mobile First Index

Does your site load fast enough for 4G mobile users and is it mobile friendly?

Technology

Is your Content Management System (CMS) fit for purpose? Is the search engine technology you’re using friendly?

Page Hierarchy

Think about your site’s overall structure. Is Google bot able to crawl from one page to another with ease?

If your business website only has a few pages, a technical SEO audit can be done quickly by one of our technicians. If your site is larger, with many different pages then a professional technical SEO audit will be vital.

A large part of this technical audit should be covered when your website was built, if your web developer is unaware of recent best practices, your website design could negatively affect your ability to rank highly in Google.

Need some help with Technical SEO? – No problem, our team of techies are on hand to help. Give us a call on 0800 433 7031 or drop us an email at info@utterlydigital.com

4. Content Writing

You may have heard the business saying that ‘cash is king’ well, content can knock cash off the throne. Your website should be designed to present and deliver content in the right way for your visitors. Strong content goes a long way when selling your product/service. It will help your customers/clients solve problems and achieve their goals.

Speak to a content specialist today on 0800 433 7031

Most of the clients we work with are in the service industry. Their content can be broken down into three main categories:

The Service

Content that explains what you do as a business, how you do it and in some cases, why you do it.

Credibility

Content that gives a reason why any potential customer/client should engage with your business.

marketing

Content that will help position your business as an expert in the field.

It is important to have all three types of content. People often forget the power of reviews, testimonials and case studies.

A strong content marketing SEO strategy should be focused – it will help you promote your business to a larger audience, allowing future clients/customers to understand you and your business in a better way. This will reassure them that you’re able to offer them what they will need and want.

In summary

The key to a successful campaign is to have correctly optimised content throughout the entire customer journey. This should be shared on all appropriate channels.

Ensure your content marketing is the right type. There is no point in writing about topics your target audience have no interest in reading.

Remember to be consistent. If you decide to publish a blog post once a week, keep to that schedule.

Looking for great content – you’re in the right place. We can create content on all topics that tell the story of your product, service or business. Contact our team today on 0800 433 7031 for our amazing monthly blog writing deals.

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