Case study · Hoge100
A 30-page SEO audit, delivered in partnership with the client’s own agency.
The results
Technical issues resolved
All the technical SEO elements were addressed by Rather Inventive or Hoge100’s in-house team.
Steady growth
Keywords and traffic grew gradually and consistently after the changes.
A clear roadmap
The client and its agency had a defined plan to work from.
The client and the challenge
Hoge100 is a software company with a 32-year history, providing finance and business management software, box office systems and mobile apps to businesses, schools and charities.
Hoge100 was a client of the digital agency Rather Inventive, which recognised the value of bringing in specialist SEO expertise.
Our task was to work as part of Rather Inventive’s team and give Hoge100 a full SEO audit.
What we did
The work, step by step
- 01
Technical review
Site speed, a robots.txt file that redirected to the homepage, and 404 and 302 errors.
- 02
Security
The site had no SSL certificate, which we flagged as a significant concern.
- 03
Schema and internal links
Both were found to need improvement.
- 04
Content
Thin content identified, with a full content audit recommended.
- 05
On-page
Page titles, headings, meta descriptions, PDFs and oversized images.
- 06
Keywords and backlinks
Keyword research and a backlink audit.
- 07
Report and consultation
A 30-page custom report, followed by a 90-minute face-to-face consultation at the client’s offices.
What is still to do
A few tasks remain outstanding, by the client’s own decision.
We publish this because a case study that claims everything went perfectly is rarely telling the whole story.
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