Sector expertise
Deep expertise in the sectors that are hardest to win.
From regulated markets like energy, insurance and debt to fast-moving tech and SaaS, these are the sectors where competition is fiercest and trust matters most. Each page sets out how search works in that market and what it takes to win.
- Sector 01
Energy
Energy search is driven by price, moves with the wholesale market, and is dominated by a few very large comparison brands.
- Content goes out of date
- Household names own the head terms
- Customers do not trust brokers
- Traffic that does not convert
- Sector 02
Insurance
Insurance search is held at the top by a handful of comparison brands with enormous budgets, which leaves the opportunity in specialist products.
- The giants own the head terms
- Price claims need evidence
- Thin product pages
- Quote journeys that leak
- Sector 03
Debt
People searching for debt help are often under real pressure, so accuracy and tone matter more here than in any other market.
- The strictest quality bar
- Vulnerable readers
- Different rules in each nation
- Distrust of the sector
- Sector 04
Tech & SaaS
Software buyers research hard, compare openly, and increasingly ask AI for a shortlist before they speak to anyone.
- Review sites own the comparisons
- Content that explains features, not problems
- Sites search engines cannot read
- Traffic without pipeline
We also work with local businesses, B2B firms, legal, finance and charities.
Not sure where you fit? Let’s talk.
Tell us about your market. You get a clear scope and price before any work starts.