AI search
AI visibility audit.
See where AI cites you, and where it does not.
An AI visibility audit measures how often, and how accurately, AI engines such as ChatGPT, Gemini, Perplexity and Google’s AI Overviews mention and cite your brand, then tells you what to fix first.
- Price
- From £500, agreed before work starts
- You get
- A written report and a prioritised fix list
- Engines
- ChatGPT, Google AI Overviews, Gemini, Perplexity, Copilot
- Best for
- Brands that rank in Google but are missing from AI answers
Is this for you?
Do You Need an AI Visibility Audit?
You need one if you do not know what AI engines say about your business, or suspect they are recommending your competitors instead.
- You rank well in Google, but enquiries are not keeping pace
- A competitor keeps appearing in AI answers and you do not
- AI engines describe your business inaccurately, or not at all
- You are about to invest in content or PR and want it aimed at the right gaps
- Your board or your clients are asking what your plan for AI search is
Sound familiar? Request your audit
What Is an AI Visibility Audit?
An AI visibility audit is a structured review of how AI search engines describe, recommend and cite your business for the questions your customers ask.
It works like an SEO audit, but the thing being measured is different. Instead of positions in a list of links, we look at whether you appear in the answer at all, what is said about you, and which sources the engine relied on.
The output is a clear picture of where you stand against your competitors, and a short list of the changes most likely to improve it.
What we do
What Does the Audit Cover?
The audit covers citation coverage, competitor share, entity clarity, content citability and structured data, and ends with a prioritised fix list.
- 01
Citation coverage
We test a set of real customer questions across the main AI engines and record where your brand is mentioned or cited.
- 02
Competitor share
The same questions show which competitors are being recommended instead of you, and how often.
- 03
Entity and brand signals
We check whether engines can tell who you are, what you do and where, and whether that is consistent across the web.
- 04
Content citability
We review your key pages for direct answers, evidence and structure that an engine can lift and attribute.
- 05
Schema and crawler access
We check your structured data, and whether AI crawlers can actually reach and read your content.
- 06
Prioritised fix list
Every finding is ranked by likely impact and effort, so you know what to do first.
What you get
What Will You Receive?
You receive a written report, a citation scorecard, a source analysis and a prioritised fix list, followed by a walkthrough call.
Written audit report
Every finding explained in plain English, with the evidence behind it.
Citation scorecard
Where you are mentioned and cited, by engine and by question, set against your named competitors.
Source analysis
The websites AI engines rely on in your market, so you know where your brand needs to be mentioned.
Entity and schema review
How clearly engines can identify your business, and what is missing from your structured data.
Prioritised fix list
The changes most likely to improve your visibility, ranked by impact and effort.
Walkthrough call
We go through the report with you and answer your questions.
How it works
How Does the Audit Work?
The audit runs in four stages: scope, test, review and report.
- 1
Scope
We agree the questions, competitors and markets that matter to your business, and fix the price.
- 2
Test
We run those questions across the AI engines and record the answers and the sources behind them.
- 3
Review
We examine your site, content, brand signals and structured data against what the engines are citing.
- 4
Report
You receive a written report and fix list, and we talk you through the findings.
In depth
How Do AI Engines Decide Who to Cite?
AI engines appear to favour sources they can read, identify, verify and see corroborated elsewhere.
None of the engines publish their rules, so this is drawn from observing what they cite. The pattern is consistent enough to act on. A brand has to clear each level before the next one matters: there is no point earning press coverage if the engine cannot read your site or work out who you are.
The audit tests your brand against each level and shows where the chain breaks.
- 5RecommendedYou are named when customers ask.
- 4CorroboratedTrusted third-party sites say the same about you.
- 3AnswerablePages answer real questions directly, with evidence.
- 2IdentifiableIt is clear who you are, what you do and where.
- 1ReadableAI crawlers can reach and read your content.
In depth
What Does a Citable Page Look Like?
A citable page asks the question in its heading, answers it in the first sentence, and shows who is answering and on what evidence.
Engines lift short, self-contained passages. A page that buries its answer under an introduction, or makes claims with nothing behind them, gives them little to quote.
This page is built the same way, as is every service page on this site.
- 1The question as the headingWorded the way a customer would ask it.
- 2The answer firstOne or two sentences that stand on their own.
- 3EvidenceData, sources or first-hand experience behind each claim.
- 4A named author and dateWho wrote it, their role, and when it was updated.
- 5Structured dataMarkup that tells engines what the page and business are.
- 6A clear next stepWhat the reader should do once they have their answer.
Reporting
What Do We Measure and Report?
We report on outcomes you can check for yourself, not activity.
Citation rate
How often you are cited across the questions tested.
Share against competitors
Who is recommended when you are not.
Accuracy
Whether what engines say about you is correct.
Source coverage
Whether you appear on the sites engines rely on.
What Will the Audit Tell You?
The audit answers the questions that decide whether AI engines recommend you.
- Which of your customers’ questions lead to an answer that mentions you
- Which competitors are recommended in your place, and on which engines
- What the engines say about you, and whether it is accurate
- Which websites the engines rely on as sources in your market
- What is stopping your own pages from being cited
- Which changes are likely to make the biggest difference first
What Affects the Price of an Audit?
Three things set the price: how many questions we test, how many competitors we benchmark, and how many markets or services are covered.
A single-service business in one market sits at the lower end, from £500. A brand with several services or markets needs more questions tested and more analysis, so it costs more.
Either way, you are given a fixed price before any work starts.
How Is It Different From an SEO Audit?
An SEO audit examines your website. An AI visibility audit examines what AI engines say about your brand, and why.
| SEO audit | AI visibility audit | |
|---|---|---|
| Measures | How well your site can rank in search results | Whether AI engines mention and cite your brand |
| Looks at | Your site: technical health, content and links | AI answers, their sources, and your brand signals across the web |
| Main output | A roadmap of fixes to your site | A citation scorecard and a prioritised fix list |
| Best when | Traffic has stalled, or before a redesign | You rank well but are missing from AI answers |
Why Does AI Visibility Matter Now?
AI answers are becoming the first place people research a purchase, and an answer usually names only a handful of sources.
A strong Google ranking does not guarantee a place in that answer. AI engines appear to weigh clarity, evidence and third-party mentions alongside rankings, so a brand can be visible in one and absent from the other.
Nobody can guarantee a citation, and we will not pretend otherwise. An audit tells you where you stand and what is most likely to move it. That makes it the honest starting point for any organic SEO, content or digital PR work that follows.
Why Utterly Digital
No guesswork, just great results.
Specialists since 2018
Utterly Digital has focused on search since 2018, from our base in Cheltenham.
Tested, not guessed
Changes are measured. What works is kept and rolled out. What does not is dropped.
Sector depth
Deep experience in energy, insurance, debt, tech and SaaS, where trust is hardest to earn.
Clear scope and price
You know what you are getting, and what it costs, before any work starts.
Proof
The work, and what it achieved.
- Software development
Software Development UK
A new domain in a fiercely competitive sector that reached third place on google.co.uk for ‘software development company’.
Read the case study - Energy price comparison
Business Energy UK
An energy comparison brand we co-own, built from nothing: domain, website, 105 pages of content and a PR-led launch.
Read the case study - Real estate (USA)
Yvette Sellyn
A full SEO and technical audit for a real estate professional in Sarasota, Florida, launching under her own name.
Read the case study
FAQs
AI Visibility Audit: your questions answered
How much does an AI visibility audit cost?
Audits start from £500. The price depends on the number of questions, competitors and markets covered, and is agreed before any work starts.
Can you guarantee my brand will be cited by AI?
No. Nobody can guarantee a citation in an AI answer. The audit shows where you stand and which changes are most likely to improve it.
How is this different from an SEO audit?
An SEO audit looks at what holds your site back in search rankings. An AI visibility audit looks at whether AI engines mention and cite you in their answers. The two overlap, and many businesses need both.
Which AI engines do you check?
We check ChatGPT, Google AI Overviews, Gemini, Perplexity and Copilot. If your customers rely on a different engine, we can include it in the scope.
How long does the audit take?
It depends on the scope. We confirm a delivery date along with the price before work starts.
What happens after the audit?
The fix list is yours to act on. You can implement it in-house, or ask us to carry out the work.
AI visibility audit
Request your AI visibility audit
from£500
Tell us about your business and the competitors you want to be measured against. We will confirm the scope and a fixed price.
We reply
A specialist reads your enquiry and comes back to you, not a sales script.
We agree the scope
A short call to confirm what you need, what is included and the price.
Work starts
Only once you are happy with the scope and have given the go-ahead.
Prefer to talk? 01242 323 543
AI visibility auditfrom £500
Request your audit